The Importance of Networking With Clubs and Organizations

As some of you know, I am the Ambassador of Praise Him Events, which is a gospel entertainment, company located in Baltimore, Maryland. One of the key factors of growing a business is to be affiliated with different clubs and organizations. Doing this will diversify your business portfolio and put you in touch with like-minded individuals who may help your business grow. One of the organizations that caught Praise Him Event’s eye is the Gospel Music Workshop of America. 

The Gospel Music Workshop of America is an organization that was founded by Dr. James Cleveland in 1967. Every year they have a conference that consists of workshops for all that is engaged in Gospel music

However, this convention is much more than just a musical workshop. This organization has years of experience in putting together the “who’s who” in television, radio , production, management, promotions, etc. They even have a numerous amount of Gospel choirs. All that would like to participate in the choir can rehearse, sing, and fellowship. This convention is a week long, which gives people plenty of time to network and practice.

            Praise Him Events involvement with this organization is a essential part to the mission and vision of the company. Once Praise Him Events join the Gospel Music Workshop of America we will immediately get involved with the organization and assist with their mission. While we are assisting GMWA we will foster new relationships as well as enhance the relationships we already have with other individuals with like interest and common goals. This will result in a high possibly increasing our client base and alliances with other Gospel organizations, exposure on GMWA's newsletters and websites and giving back to GMWA.

           In conclusion, It is a wise move to join a organization with like interest when it comes to building your business. This is usually the missing element to most businesses. If this part of marketing is not implemented it could impede if not halt your progress in becoming successful.     

New Lessons Learned in Marketing.

I am well versed in brand recognition, branding, viral and social marketing. One could even say that it’s a God giving gift to be able to understand and execute a successful marketing campaign on numerous occasions.  A wise person once told me   there is no such thing as the perfect sale.  Since one of the functions of marketing is to sell a good or service to the masses its safe to say that you always have to continue to learn your craft in order to evolve.  Dan Cobley helps put the grassroots theories of marketing in perspective

            I loved the way that Dan Cobley, the Marketing Director at Google, explained how marketing and physics have some the same principles in his speech on ted.com. Although physics is not my area of expertise his story taught me three things:

1.  1. Try to find out what people in the world  “actually “ do instead of what they say they do.  Many people will say they do one thing but do another if you can tap into the audience’ s true behavior in regards to what they are buying then half of the battle is won.

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2.  2. Understand that the bigger the company the harder it is to diversify or change the product.

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     3. Guard you and your company’s reputation for life because it only takes one observation (or opinion in some cases) that will send you and your company down. No matter how much time, money or, effort you put into it.

            Dan inspired me to look the art marketing with a different perspective.  By using examples that has been proven by laws of science he defined some of the staples of Marketing 101.  In my opinion, Dan’s theory is if it can be proven in science it can be proven in marketing. This is a lesson and a concept that we can all learn from. Thanks Dan Cobley .





Picture source :http://www.ted.com/speakers/dan_cobley.html