Facebook has been known for its ingenious ways that it allows people to socialize and market with each other. Now Facebook challenges Myspace again by opening the doors for artists that are looking for ways to communicate with their Facebook fans. They are doing this by allowing third party companies to create band page apps for their site.
One of the best ones that artists use today is rootmusic.com. This website creates an application that can be added to an existing Facebook fan page. Once installed the artists can use an array of different marketing options that will allow an artist to increase their exposure on the social media site.
The first thing that the application does is pull all of the existing information from the Facebook fan page and adds the information to their new rootmusic.com page Rootmusic is free to all users. It does have some options that artist will have to pay for in order to use. The free options include tracks that can only be played when fans like the artists band page, mailing lists, banner services, a place to tell their find about their concert and tour dates, and many more. Their paid features include an enhanced background system, banners that will allow the artists to add video content, and even a widget that will allow the artists to sell their music.
Rootmusic.com and other band pages like them allows artist to have the opportunity to have a crisp, professional, and different look on Facebook while also increasing their content from their fan base. Indie artists will benefit from this most of all because of the lack of big money that a mainstream artist may have access to. Mainstream artists enjoy a cost effective approach as well and has yet another tool to reach out to their fans. And the fans are happy to have another outlet to connect with their favorite artists on Facebook.
Source: rootmusic.com
Thursday, August 25, 2011
New Audio Technology Is Combating Piracy
Everybody knows about the problems with piracy of music today. Record companies have attempted to use many tactics to try to prohibit piracy. They have tried everything from suing the people who practice mass piracy to forcing litigation on sites such as napster.com and limewire.com. But no one has ever attempted to change the format that is used to purchase and share audio content until now.
Music DNA , a company best known for their Music GPS App on the iphone is researching a new file format for music that will allow enhanced content to be added to a artists song. Band/artists bios, concert dates, ticket prices etc. will be able to be included with the song or album recorded in this new digital format. But what really makes this format different is the fact that if the file is downloaded illegally then the file will now work and all you will hear is white noise. This will be a huge game changer in the record industry because for the first time ever a company is trying to solve the piracy problem with innovation instead of litigation.
Of course all other audio formats will still be available to the public. MP3’s, MP4’s, wav’s and other formats are not going anywhere which could give a breath of fresh air to the indie artists that use these formats to expose or leak their music to the public as a marketing tactic. But rest assured that when (not if) this advancement in technology is released the record companies would stop at nothing to obtain and implement this new audio format. It could mean the survival of the record company. Plus, it will also allow artists to create a more detailed brand identity that can be used to increase their target audience or fans that really appreciate their music weather they are introduced to the artists/band for the first time or they are true fans of their work. Only time will tell how this will affect the overall outlook for everyone.
Source: http://www.makinitmag.com/articles/file-format/move-over-mp3-theres-new-file-format-town.html
Music DNA , a company best known for their Music GPS App on the iphone is researching a new file format for music that will allow enhanced content to be added to a artists song. Band/artists bios, concert dates, ticket prices etc. will be able to be included with the song or album recorded in this new digital format. But what really makes this format different is the fact that if the file is downloaded illegally then the file will now work and all you will hear is white noise. This will be a huge game changer in the record industry because for the first time ever a company is trying to solve the piracy problem with innovation instead of litigation.
Of course all other audio formats will still be available to the public. MP3’s, MP4’s, wav’s and other formats are not going anywhere which could give a breath of fresh air to the indie artists that use these formats to expose or leak their music to the public as a marketing tactic. But rest assured that when (not if) this advancement in technology is released the record companies would stop at nothing to obtain and implement this new audio format. It could mean the survival of the record company. Plus, it will also allow artists to create a more detailed brand identity that can be used to increase their target audience or fans that really appreciate their music weather they are introduced to the artists/band for the first time or they are true fans of their work. Only time will tell how this will affect the overall outlook for everyone.
Source: http://www.makinitmag.com/articles/file-format/move-over-mp3-theres-new-file-format-town.html
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