Everybody knows about the problems with piracy of music today. Record companies have attempted to use many tactics to try to prohibit piracy. They have tried everything from suing the people who practice mass piracy to forcing litigation on sites such as napster.com and limewire.com. But no one has ever attempted to change the format that is used to purchase and share audio content until now.
Music DNA , a company best known for their Music GPS App on the iphone is researching a new file format for music that will allow enhanced content to be added to a artists song. Band/artists bios, concert dates, ticket prices etc. will be able to be included with the song or album recorded in this new digital format. But what really makes this format different is the fact that if the file is downloaded illegally then the file will now work and all you will hear is white noise. This will be a huge game changer in the record industry because for the first time ever a company is trying to solve the piracy problem with innovation instead of litigation.
Of course all other audio formats will still be available to the public. MP3’s, MP4’s, wav’s and other formats are not going anywhere which could give a breath of fresh air to the indie artists that use these formats to expose or leak their music to the public as a marketing tactic. But rest assured that when (not if) this advancement in technology is released the record companies would stop at nothing to obtain and implement this new audio format. It could mean the survival of the record company. Plus, it will also allow artists to create a more detailed brand identity that can be used to increase their target audience or fans that really appreciate their music weather they are introduced to the artists/band for the first time or they are true fans of their work. Only time will tell how this will affect the overall outlook for everyone.
Source: http://www.makinitmag.com/articles/file-format/move-over-mp3-theres-new-file-format-town.html
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