Where did the Real Artists go?

Music marketing in today’s society

     I was speaking to a music group on campus today that asked me “ why do all music sound the same”?  “I miss the time when people were artists”.  I feel that that is a very good question. Many artists in all genres of music are losing the artistic side of music for two reasons.  Executive individuals in the music industry may change them or the money changes them.  They quite possibly never have any real artistic talent to begin with. I feel that the independent artists and music groups may give hope to bring back the creativity to the music industry for the following reasons.

      Social media websites give indie artist a mass social appeal.  This enhances the opportunity for the artists to show their creative side. They also have the opportunity to create a following on a worldwide scale. Myspace Music could very well be the leader for independent artists. Now indie artists do not have to be signed to a record label to generate revenue for their music.

     Because they haven’t been exposed to the executive side, the indie artist can show pure passion in their music.  It is true that the executive music companies due have tenure in developing artist. But Artist such as Ray Charles created genres of music during a time where artistic expression was looked down upon my record companies.  Some managers and executives may not be focused on an artist growth on the creative scale. 

     One thing is certain Indie artist is bringing a new creative aspect in music that has never been experienced before.  And they have new opportunities to express themselves everyday.  Youtube, Myspace Music, Facebook and many other social media networks as well as other websites that allow society to have a musical experience that hour forefathers could only dream of.  I would love to hear your opinion on how you feel.  

     


Picture Source: http://www.flickr.com/photos/pokadotmedia/

50 Cent Using Twitter to continue to gain his wealth

On the week of January 11th Curtis Jackson (A.K.A. 50 Cent) Gained about  8.7 million in revenue by suggesting his 3.8 million Twitter fans to invest in a company that sells headphones. Once this happened the stock H&H Imports (HNHI) skyrocketed from 3 cents a share to 39 cents a share. Oh and I almost forgot to mention that before that happened Curtis bought about 750, 000 dollars of the stock before the increase which mad him a millionaire all over again. 

Wow what a lesson here! This is an example of how to continue to reinvent yourself and the way you market to the mass media.  50 Cent used his reputation of not only being a popular rap star but also being a successful businessman and turned it into millions in less than a weekend. How do you do the same thing?  Here’s some quick tips that in my opinion could help you market yourself.

1.    Never be afraid to reinvent yourself. Some people are grounded in their foundation therefore are traditional. Never be afraid to try something new, vibrant, and exciting.

2.    We all must take risk but do your research 1^st . You always want to be educated in you’re marketing. That way when you speak about your project you can be passionate without sounding dumb. Plus you feel confident about your product or brand.  I’m sure 50 Cent did his research before jumping into his venture.  It kind of makes it easier when you have 50 Cent’s capital.

3.    Always have a plan and a back up plan and another back up plan when making new moves in marketing anything. You want to be sure that nothing to stop your movement when you are achieving your marketing goals. When Curtis started twitting about his stock he did it in such a way that the feds could not come after him. I’m sure that his lawyers helped him to make sound decisions on how to implement his strategy. 

4.    Watch the company you keep. Other people can either help or hinder you in your goals and aspirations in life. Keep the positive minded people and ditch the rest. 

I’m not 50 Cent, but I’ m sure he used some of these methods to gather a serious twitter fan base and knew what to do with them to promote himself and other companies that he is affiliated with.   

Sources :

http://money.msn.com/top-stocks/post.aspx?post=c00e87b0-01a3-435e-8638-549e5d55170c

http://investing.money.msn.com/investments/stock-price?symbol=HNHI

Welcome

My name is Brent Stephens .