How much Demand Do You Bring in the Career Market?

Everyday people are looking for the next career move. Have you ever wondered where you rank amongst all of your competitors in your career?  Well Brendan Wallace, CEO of a new company, has put together an app on Facebook that helps you to know your role in the job market.

The name of the app is Identified. The purpose of the app is to allow users to find out their worth in the job market. Here’s how it works:

1. People sign in to the app on Facebook.
2. They put in their career particulars (education, work history, honors, achievements, GPA), what kind of job market they are seeking, etc.
3. The application tells them their rank according to the information placed in the system.

 

I tried this app when it came out and my results were very interesting. How do Identified come up with their answer and does their research hold water? They do their analysis based on their database of 60,000 companies that look for certain traits from their employers. The research even breaks down the schools and majors that these companies recruit from. Now, today’s applicants have a bridge between their skills on their career portfolio and what the companies are looking for.

The application is fueled through Facebook due to their younger audience. Google+ is to new, Twitter doesn’t have enough member content, and Linkedin’s audience is too old. Plus, Facebook has more members than all of the other social media sites so it only makes since that they placed the app on Facebook.

Apparently, this app is striking a considerable amount of buzz in the industry. Right now, 1500 companies use the information to assist with their hiring process, and the company already has a list of investors that has put over 5 million dollars into the application project. 

Social Media + TV = Big Ratings

     The Social Media Market has really gained momentum over the past decade. People all around loves the real-time commenting experience and viral exposure that social medial has made popular over the years.  So which market really takes a huge advantage at this real-time trend? Major television networks and their shows do.

     Yes television show programming has adopted the power of social media to boost not only their Nielson ratings but their online following as well. Mashable.com has a chart that allows us to view the top weekly 10 cable and top 10 weekly television shows that incorporates both mediums. 

     It does not surprise me that reality shows Project Runway and X Factor took the number one spot in both categories. Both shows (that uses competition in a real time game show format) feed off of their live audience and/or viewers participation to make the show interactive.  Dancing with the Stars is another example that made the cut in the Weekly Top 10.

     Reality shows like Jersey Shore and the Bad Girls Club use the social media hand in hand. Because they emulate what is supposed to be a real world experience, the drama and crazy twists and turns create a buzz on the social media sites that the shows embrace.

     There are other shows that made the weekly top 10 that either embrace traditional drama (Dexter and Big Bang Theory), Comedy (Family Guy, The Simpsons, How I Met Your Mother), and other forms of traditional entertainment that has been around for years (WWE Smackdown) that makes a major impact within both mediums of mass communication and entertainment. This form of marketing not only transcends the traditional marketing that we know and love (commercials, the soap opera era, etc.), but it also compliments the marketing that we know today.