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Wednesday, November 16, 2011

How much Demand Do You Bring in the Career Market?





Everyday people are looking for the next career move. Have you ever wondered where you rank amongst all of your competitors in your career?  Well Brendan Wallace, CEO of a new company, has put together an app on Facebook that helps you to know your role in the job market.




The name of the app is Identified. The purpose of the app is to allow users to find out their worth in the job market. Here’s how it works:

  1. People sign in to the app on Facebook.
  2. They put in their career particulars (education, work history, honors, achievements, GPA), what kind of job market they are seeking, etc.
  3. The application tells them their rank according to the information placed in the system.

 
I tried this app when it came out and my results were very interesting. How do Identified come up with their answer and does their research hold water? They do their analysis based on their database of 60,000 companies that look for certain traits from their employers. The research even breaks down the schools and majors that these companies recruit from. Now, today’s applicants have a bridge between their skills on their career portfolio and what the companies are looking for.

The application is fueled through Facebook due to their younger audience. Google+ is to new, Twitter doesn’t have enough member content, and Linkedin’s audience is too old. Plus, Facebook has more members than all of the other social media sites so it only makes since that they placed the app on Facebook.

Apparently, this app is striking a considerable amount of buzz in the industry. Right now, 1500 companies use the information to assist with their hiring process, and the company already has a list of investors that has put over 5 million dollars into the application project. 

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