The Social Media Market has really gained momentum over the
past decade. People all around loves the real-time commenting experience and
viral exposure that social medial has made popular over the years. So which market really takes a huge
advantage at this real-time trend? Major television networks and their shows
do.
Yes television show programming has adopted the power of
social media to boost not only their Nielson ratings but their online following
as well. Mashable.com
has a chart that allows us to view the top weekly 10 cable and top 10 weekly television
shows that incorporates both mediums.
It does not surprise me that reality shows Project Runway and X Factor took the number one spot in
both categories. Both shows (that uses competition in a real time game show
format) feed off of their live audience and/or viewers participation to make
the show interactive. Dancing with
the Stars is another example that made the cut in the Weekly Top 10.
Reality shows like Jersey Shore
and the Bad Girls Club use the
social media hand in hand. Because they emulate what is supposed to be a real
world experience, the drama and crazy twists and turns create a buzz on the
social media sites that the shows embrace.
There are other shows that made the weekly top 10 that
either embrace traditional drama (Dexter and Big Bang Theory), Comedy (Family
Guy, The Simpsons, How I Met Your Mother), and other forms of traditional
entertainment that has been around for years (WWE Smackdown) that makes a major
impact within both mediums of mass communication and entertainment. This form
of marketing not only transcends the traditional marketing that we know and
love (commercials, the soap opera era, etc.), but it also compliments the
marketing that we know today.
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