In the last post I went over the dos and
don’ts to making a successful business plan. A great business plan separates
you from the individual that only dreams about his endeavors. This article will
discuss three factors:
- An example to incorporating business plan skills (from the previous blog)
- What changes did I make on my business plan.
- Important sections of the business plan.
I took some of the lessons from Dave Lavensky originator of
growthink.com and applied them to my business plan (remember a business plan is
like a resume. It can always use a little tweaking). I began to start using
Search Engine Optimization websites to find out what my competitors were doing
to bring traffic to their sites. This information assisted me in finding the
best keywords to purchase for my business this month. Compete.com and Spyfu.com are two of the most common
SEO research websites. I also revamped my timeline and project management
campaign. This allowed me to shorten my deadline by 35%, which makes my service
more efficient.
The
most important section in my business plan that needed my divine attention is
the marketing strategy. I had to diversify my sources of marketing so that I
could reach my target audience with different forms of media. Although online
gives my business a competitive edge, direct mailers and radio spots will
enhance the buzz to the people I want to sell to.
Business
plans can be challenging but with the correct idea a well-structured business
plan is a must have! It compliments your business plans with the greatest of
ease and may open doors to investors, venture capitalist, and other important
people. Business plans helps them to understand your marketing, project
management and financial structure and possibly be a part of of your vision.
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