New Lessons Learned in Marketing.

I am well versed in brand recognition, branding, viral and social marketing. One could even say that it’s a God giving gift to be able to understand and execute a successful marketing campaign on numerous occasions.  A wise person once told me   there is no such thing as the perfect sale.  Since one of the functions of marketing is to sell a good or service to the masses its safe to say that you always have to continue to learn your craft in order to evolve.  Dan Cobley helps put the grassroots theories of marketing in perspective

            I loved the way that Dan Cobley, the Marketing Director at Google, explained how marketing and physics have some the same principles in his speech on ted.com. Although physics is not my area of expertise his story taught me three things:

1.  1. Try to find out what people in the world  “actually “ do instead of what they say they do.  Many people will say they do one thing but do another if you can tap into the audience’ s true behavior in regards to what they are buying then half of the battle is won.

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2.  2. Understand that the bigger the company the harder it is to diversify or change the product.

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     3. Guard you and your company’s reputation for life because it only takes one observation (or opinion in some cases) that will send you and your company down. No matter how much time, money or, effort you put into it.

            Dan inspired me to look the art marketing with a different perspective.  By using examples that has been proven by laws of science he defined some of the staples of Marketing 101.  In my opinion, Dan’s theory is if it can be proven in science it can be proven in marketing. This is a lesson and a concept that we can all learn from. Thanks Dan Cobley .





Picture source :http://www.ted.com/speakers/dan_cobley.html