The New Way to do Super Bowl Commercials

If you weren’t able to catch the Super Bowl last week you missed out on a very good show. And I’m not talking about the battle between the Green Bay Packers and the Pittsburg Steelers. I’m talking about the battle for the number one Super Bowl Commercial .

What’s even more ironic, both of the commercials used dogs for the main and supporting cast. Anheuser-Busch came back from a two-year losing streak with their Bud Light commercial, using dogs posing as humans to show why the King of Beers is still the life of the party. They share the crown with the  Super Bowl Pug by Doritos with a advertisement that won the Crash the Super Bowl Competition that Pepsi Max and Doritos held online. Bud Light has been known for funny Super Bowl commercials in the past ( I really wish they would bring back the Bud Bowl ads) but I must give kudos to Doritos and Pepsi Max because they decided to let America come up with commercials in a contest format to create the best commercial possible.  I feel that when you let the people decide on what is the best you cannot go wrong and Doritos and Pepsi Max embraced that concept. It also shows that A Super Bowl commercial does not have to be a secret to be successful. 

All of the advertisers put forth their best effort. From the little kid in the Darth Vader outfit that learned how to use the force on Volkswagen’s new Passat to dealing with the chimpanzees with parking issues in the Careerbuilder.com commercial. And for the first time in Super Bowl history two commercials tied for the number one spot.

          

         Four commercials in the Crash the Super Bowl campaign made it to USA Today’s top ten Super Bowl ads.  These same commercials were voted on by the people on their website and was on their website for people to view weeks before the football game.  The individual that invested $500 to create and film the Doritos Pug commercial is now a millionaire, a great prize for such an accomplishment, and now has the opportunity to work in Doritos’s marketing department.

Source:
http://www.usatoday.com/money/advertising/admeter/2011/super-bowl-ad-meter/43271432/1 

http://superbowlads.fanhouse.com/
http://www.youtube.com/watch?v=hpjaOUjUPUc

Picture source: http://www.superbowlofsocialmedia.com/