Recently people have been coming to me with great marketing and business ideas. Everything was perfectly set in place . They have their target audience, strengths, weaknesses, opportunities, threats, location, return of investments, cost, etc. They are only missing one element. Funding is one of the most challenging goals for anybody’s project. It’s difficult to find an investor who believes in your dream enough to shut up and put their money on the line for your efforts, until now.
Kickstarter.com is a website where a lot of today’s small business owners, creative minds and individuals with a dollar and a dream finds their outlet for funding in the areas of music, film , photography, and any project that deals with the arts in a convenient, simplified manner. People place their project on kickstarter.com with a brief description of their vision and/or campaign. Then people that are interested make pledges to that project. In return the investor receives a keepsake or item of value from the event or project. The project must reach their funding goal within a certain amount of time or the funds or goods to the investors do not transfer.
For instance, lets say I’m seeking funding for a short film and I need to raise $3000 dollars within 45 days. I would simply do the following:
1. Go to kickstarter.com
2. Follow the tutorials and place my project for display on the site
3. Give something back to the investors in return for their pledge (in this case, a copy of short film on DVD for a $10 pledge, a copy of DVD signed by the director for a $20 pledge and so forth).
4. Pray that I make my $3000 goal within the goal time frame that I placed on kickstarter.com.
If I make or exceed my goal then up to 10% of the goal goes to kickstarer.com to transfer the goal funds into my paypal, or checking account and I send the DVD’s out to the investor’s that pledged on my project . If I don’t make my pledge goal then no DVD’s or funds are exchanged and I owe nothing.
This website is effective because of the all or nothing approach that they use which is ideal for the individual that wants to fund a project but has no capital of their own. Millions of dollars have been pledged to various projects on kickstarter.com, which places this website on the top of my list in regards to marketing any projects of the arts.
Source: kickstarter.com
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