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Thursday, September 15, 2011

Blackberry = The Better Phone for Marketing?








I’ve had recent discussions with my peers in regards to my Blackberry. Be advised that my good coworkers and friends have jumped on the iphone 4G bandwagon. Everyday I get the business about why they think the iphone is better.  However, the Blackberry series by Research In Motion has been a staple when it comes to the business smartphone. So, I decided to do a study and compare the two best phones that Apple and RIM makes and take a opinionated approach on which is better.


The iphone boast the following key features:


  • A full touch screen keypad.
  • 5 megapixel camera.
  • Integration with other apple products (MacBook, ipad, etc.) through the use of their cloud system (available next year).
  • Two versions available 16 and 32 Gigabyte version.
  • Only available with two carriers (Verizon and AT&T).
  • One serious App System.



The Blackberry Torch carries these features:

  • Full “qwerty” keyboard both touch screen and physical.
  • 5 megapixel camera.
  • Superior e-mail integration.
  • 4  Gigabytes of device memory with a Micro SD slot that can hold up to 32 gigabytes of memory
  • Only available for AT&T. (other Blackberry models are available for all carriers).
  • Detachable battery with extended battery life.




Now I’m not a professional when it comes to these two phones so I decided to check out Technobuffalo’s You Tube page to compare and contrast options.

The iphone is known for its Internet speed, higher resolution screen, call quality, and great apps. The Torch is known for its great battery life, text and e-mail functionality, and reception. The Blackberry is a better phone for marketing and business, but Apple did a better job of marketing their phone. It’ still comes down to what you’re using the phone for in my opinion.

 If you’re looking for a phone that is made for fun, internet browsing, and functionality with your other apple products then iphone is for you. If you’re looking for a phone that give you traditional business marketing feel, longer battery life, and great e-mail and navigation capabilities then the Torch is phone. Leave comments and tell me what do you think? 

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